The Pill Project II
Proposed Work

In our day and age, in Western culture, there is a pill to solve every problem that we human beings face.  The media is flooded with advertisements for capsules to help us deal with everything from weight control to aging to depression.  The Pill Project addresses the desire of human beings to feel a part of the social order in which they live.

The project is in the form of print ads for the Acceptants pill to be displayed on subways and/or buses.

A hebrew version of the product was advertised on the side of Jerusalem city buses in October/November, 2006.